digital products as well as the new business models which include content, affiliate and customization will be mentioned. A definition of commerce will be suggested that takes into account all the areas in e-commerce including business-to-business e-commerce and intrabusiness e-commerce which are usually not mentioned in many definitions of e-commerce.The new types of products i.e. This preliminary research will look at the definitions of e-commerce by various authors including Turban et al (2002) and Nezu (2001). The advent of the internet and information technology has revolutionarized the way small medium enterprise do business, particularly those that in the silk industry. The paper suggests that the effective e-Commerce adoption and implementation should be carried out under the well-crafted national wide ICT and e-Commerce development scheme and guidance. On the dark side, Myanmar e-Commerce has to overcome obstacles such as lack of experience and skill in ICT and e-Commerce, the concentration of ICT in urban areas, the shortage of IT personnel and facilities.

Myanmar has a good potential to apply ICT and to undertake e-Commerce, as the penetration rate is high and the infrastructure development is being carried out.

The increase use and popularity of mobile phones in Myanmar has opened the door of opportunity to introduce e-Commerce in a larger scale. Myanmar has recently gained higher penetration rate of mobile phone subscription and Internet access. Myanmar is still developing the essential elements of e-Commerce infrastructure such as networks, e-Payment and IT related services including IT education and training. SMEs can enjoy the benefits of e-Commerce as well, despite some constraints and barriers to adopt and implement the e-Commerce. These e-platforms are essential and advantages for businesses to search customers and to complete the business transactions in effective and efficient manner. A special type of Internet Marketing is e-Marketplace which is the virtual place where buyers and sellers meet and transact. Marketing function can be also undertaken within e-Commerce, known Internet Marketing. Businesses can undertake buying and selling via Internet and information system which is called as e-Commerce. Businesses can benefit from applying the advanced technology in both B2B and B2C Marketing. Information and communication technologies (ICT) are advancing very quickly todays.

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